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AR market size grows significantly!

2025-08-11

Latest company news about AR market size grows significantly!

 

 

    Smart glasses are innovative wearable products. In recent years, with advancements in display technology and declining costs, global smartglasses shipments and market size have grown significantly.

2021 saw the industry's peak, with the global smartglasses market reaching US$5.031 billion and shipments exceeding 10 million units. Currently, smartglasses remain a niche product with sales in the millions due to price constraints. However, given the long-term development trend of the smartglasses category, empowered by AI, the market is vast. Global smartglasses penetration is projected to reach 20% by 2030. Smartglasses encompass XR (VR, AR, MR) and AI-powered glasses, with AR glasses representing the next evolutionary direction for the smartglasses category.

 

    Currently, AR devices can be categorized as either all-in-one or split-body devices. Ideally, an AR smart terminal device must meet the three key elements of computing, display, and interaction. Integrated computing and display units are considered all-in-one devices, while split-body devices rely on external computing units, such as mobile phones or computing boxes, to achieve optimizations like weight reduction. As AR terminal technology matures, ideally, AR terminals will tend to be integrated devices.

However, for a long time to come, integrated and split devices will coexist. Regarding AR glasses, they can currently be categorized by form factor into monochrome split-type AR glasses, binocular full-color split-type AR glasses, and binocular full-color integrated AR glasses.

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